In addition to hospitality procurement management, Horeca offers a range of hotel branding services. With a proven understanding of creative objectives, our branding team specializes in creating distinctive and desirable service brands. Our team of seasoned design and communication professionals is highly skilled at crafting unique identities and impactful branding, supported by efficient and friendly client service.
Why not leverage our renowned strategic thinking and creative expertise to elevate your hotel’s positioning, branding, and design beyond just a logo, stationery, and menu covers? Through the power of intelligent design, Horeca has helped global leaders in hospitality, travel, and tourism define what makes them special and distinct—special to their guests, passengers, and visitors, and distinct from their competitors.
Our Approach
Horeca’s hotel branding, design, and communications service includes four core deliverables:
Creative Platform
By gathering focused insights, we define your property’s unique proposition and positioning, representing these elements through an inspirational Creative Platform—a sustainable idea on which the branding, design, and communications are built.
Design
We explore alternative brand identity directions and illustrate them with sample applications to help you select one for development. Each element of the chosen design is detailed before its application to approximately 50 items, selected from the collateral menu tailored to your property.
Delivery
Our team develops print-ready and digital artwork for all collateral, selects and supervises production specialists, and quality-controls every aspect of print, production, and delivery.
Communications Plan
Beyond branding and design, we offer comprehensive communication support across paid, owned, and earned media. This includes a communications plan that identifies audiences, key messages, channels, and campaign tools critical to a successful launch or repositioning. Upon request, we can also implement the plan.
Timing
Typically, the branding and design process for a hotel or resort takes 12–16 weeks, depending on the property size, facilities, and specific collateral requirements.
Contact Horeca today to transform your property’s branding into an unforgettable experience for your guests!
